The trend is playing the new consumption concept of "after the waves"
Young people have to have the world, and have been paid by many business merchants.
Huge spending enthusiasm and potential, willing to interested the interest of the intention of consumption spending, let the "Shou Wave" becomes the object of the market and the company compete. From the early days of the "Small Town Youth", the "Silk Economy" is now the rise of "Z Genes", it is not difficult to find that the user portrait of young consumer groups today is changing. Born in the "Z Generation" in the 1990s, including a strong Internet gene, infiltrating in the surroundings of multiculturalism, constantly enriching their own group portraits. Merchants, institutions have gradually discovered in the market competition, to obtain the attention of "Z Generation", can not rely on a single product, single play. The "2020Z World Consumption Attitude Insight" released by CBNDATA will trend health, colorfulism, colorful fun, and national tide cross-border as user portraits of this group, reflecting the multi-facete of this group consumption and its changes behind it.
In today’s long video internet platform, for many young people, B stations are undoubtedly special. Today, the B station has begun to make a circular circle from the Aqua Cultural Small website to the video, and become the aggregation of the Internet’s new national tide.
From ghostatic, the main position of "I am in the Forbidden City Repair", 2020 New Year’s Eve, "Shou Yong", the social discussion set off, is the B stwatch as a young gathering to explore value conversion in the Internet culture community Try, even including the most distinctive barrage culture of the B station is also in the form of an internet culture ecosystem with a pure user expression.
Different from the silent rule of the B station, 2020 Another incident of the public is the bubble mart is listed on the Hong Kong Stock Exchange at a hundred billion market. The overlay of IP play with "Everything can be blind box" is also successful for grasping the psychological needs of young people. In fact, before this, the marriage of the museum, the old brand and the fashion brand, with the rise of traditional culture-oriented digital projects and the rise of traditional cultural variety programs in recent years, and also set off in the youth group. New national tide.
This shows that behind the revival of social traditional culture, the brand is young and expanding the youth audience has become an issue that needs to break every brand. Among them, there are both traditional intentions of the expansion of the youth group, and also refracted the "new consumption concept" of the youth consumer group.
In such an era, how to constantly discover and meet the needs of youth groups to enhance user viscosity, no one in one-way problem. For this group, the Internet is not a fresh thing, leading the fashion and constant cross-border is a more simple logic, online consumption experience and the demand of new consumption of online consumption coexist, the pursuit of public meaning and the individual interest Respected is indispensable.
These, together build the contemporary image of this consumer group.
Young people in each era have consumption options in that age, these games and options often have the brand of the times.
For youth groups as a consumer, whether it is a big trend of social digital transformation, or when the "Z Genes" gradually grows, the change will eventually occur from the internal needs of the social external environment to the group. These unavoidable changes have given new propositions to enterprises, institutions and society: how to grasp the current and future youth consumption, catering, follow, deep tillage, leading, and cultivation or transfer attention to the next "z generation".
There are many options that may have, but in any case, it is clear: young people’s consumption, increasing refusal is defined. (Author: Hun, Department, Department of International Cultural Exchange, Department of China, Department of China, Industrial Development Department, China Cultural and Creative Industry Research Association, Industrial Development Department) (Editor: Zhao Anne (intern), Li Dong) sharing let more people see the recommended reading.